Video ads are red-hot on Facebook, and the social network will showcase the best of them every month, in nine verticals, in its new Video Ads Creative Spotlight. The social network said in a Facebook for Business post that Nielsen recently measured more than 300 campaigns featuring video ads, and it found that 73 percent of them showed “significant” lifts in ad recall, with an 86 percent average lift between test and control groups. People are more likely to pay attention to content that’s relevant to their interests, which means you’ll likely get better results if you customize your ad’s message for the people who see it. Consider creating unique videos (or different versions of the same video) for different audience segments.
